ZT Hotels selects Paraty Tech as its technology partner to boost its digital strategy
26/02/2026
Barcelona / Peñíscola, 04/02/2026 — ZT Hotels, a hotel chain with five establishments located in Barcelona and Peñíscola, has selected Paraty Tech as its new technological partner for the management of its corporate website, the websites of all its hotels, and the chain's booking engine.
This agreement is part of ZT Hotels' digital transformation strategy, whose objective is to improve the guest experience, as well as to optimize the management and analysis of rates, promotions, and special campaigns through its own channels.
The collaboration with Paraty Tech will allow the chain to have a technological platform specialized in the hotel sector, oriented to improving digital efficiency, conversion, and the performance of the direct channel.
The project is already underway, with a first phase initiated in which the foundations of a more solid digital strategy are being laid, centered on the guest and supported by advanced technological solutions.
ZT Hotels highlights the professionalism and support of the Paraty Tech team at this start of the project, and they are confident that this alliance will contribute significantly both to the improvement of their guests' experience as well as to the digital evolution and competitiveness of the chain.
